Blog Posts

  • Approximately 1200-2200 words each

Blog Posts are the most basic unit of content for a blog.

Their purpose is to demonstrate your expertise, your knowledge, and your authority in a niche.

When they're well-written, the wield a lot of power.

When they're written badly, they make you look like you don't know what you're talking about.

So having high quality content on your blog is essential to the success of your business, because without it visitors to your website won't have the confidence to act on what you say.

Knowing what to say, but not how to say it

There are two principal skills to producing high quality content.

The first is to know what to write about.

If you're an expert in your niche, then this should be easy-peasy.

The second, however, is knowing how to say it.

And the truth is that not many people know how to do this.

That's where I can be an enormous help to you.

Words come easily to me.

All you have to do is come up with the ideas.

It's the perfect combination.

What you can expect from me

Most articles I write are 1200-2200 words long.

The length varies according to the topic.

Sometimes more words are necessary in order to develop an idea.

Sometimes less.

I won't guarantee you a particular length.

That's because such constraints either mean adding fluff or cutting important information.

Neither will benefit you.


I decide what research is necessary.

What I expect from you

Typically, my clients give me a topic and then four or five links to blog posts or articles that they've read.

These are intended to stimulate my imagination.

They're not prescriptive.

I'm free to agree, disagree, or take an entirely different position.

That's what I prefer to do.


You see, a well-reasoned opinion shows your expertise in a way that a straightforward article that's simply based on facts doesn't.

It demonstrates insight and a depth of knowledge that separates you from everyone else.

And quite often, I'm able to weave in my understanding of why people do what they do, and what they should do differently.

That kind of expertise is rarely portrayed in your typical blog post.

If this is the kind of content that you're looking for, then contact me.

Contact Bruce